Fiat knows that it will have to price this car competitively if it's to make any real impact at all on the Focus, Astra and Golf-dominated family hatch segment. So prices start at around £15,000 for the hatch, with a premium of around £1,000 for the Station Wagon estate. There's a choice of six trim levels - 'Easy', 'Street', 'Mirror', 'Lounge', 'S-Design' and 'Sport'. The asking figures mean that this car can significantly undercut Focus prices and will be hugely cheaper than a comparable Golf. Fiat's targets here will be value-orientated players in this class like Nissan's Pulsar, Kia's cee'd, Citroen's C4 and Hyundai's i30.
Even at the kinds of figures we're talking here, Fiat will still need to make sure that this car is very well specified - and has. All UK models come as standard with air conditioning, Bluetooth 'phone connectivity, power mirrors, a multi-function steering wheel and a DAB audio system. Plus of course there are all the usual safety systems - a full complement of twin front, side and curtain airbags, plus the usual electronic assistance for stability, traction and braking. Fiat also offers some of the latest camera-related safety aids, including lane departure warning and an autonomous braking system that scans the road ahead as you drive for potential colliosion hazards. If one is detected, you'll be warned. If you don't respond - or aren't able to - then the car will automatically apply braking to decrease the severity of any resulting accident.