Once again, Land Rover has looked at a market that many thought was packed to bursting point and spotted a significant gap, into which it's parked the Discovery Sport.
What other car of this kind can seat seven, set off in the Serengeti and slot right in as easily in Sloane Square as it will in the tightest multi-storey carpark space? No other premium compact SUV can do all this.
Which is why this model is going to continue to cause all kinds of headaches for similarly-priced up-market contenders of this kind sold by Audi, BMW, Volvo and Lexus.
Discovery Sport buyers can get all the style and class of such cars with the additional versatility of seven seats, a feature that'll also attract the attention of people who'd previously consider other makes and models in this growing segment.
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