Fiat might not have been able to change too much about the engineering of this Fullback pick-up, but its stylists have tried to give the vehicle more of its own character when it comes to the exterior look and feel. Distinctive swage lines along the flanks along with the sweeping shape of the front and rear lamps help fully integrate the load bed as part of the vehicle's overall design. Detailing is tasteful and restrained (for a pick-up) with two strips of satin silver trim used to frame the front grille on the entry-level SX, while LX versions also have a subtle satin silver trim around sump protector, as well as chrome-finished door mirrors, door handles and side steps. Smart 16-inch alloy wheels are standard on the SX while the profile of the LX model is enhanced with 17-inch alloy wheels and substantial, body-coloured wheel arch protectors. There's also a top 'Cross' model which features a more lifestyle-orientated look incorporating a satin silver finish for the skid plate, plus a matte black finish for the rear view mirrors, the door handles, the wheel arches and the 17-inch wheels.
Inside all Fullbacks, there's a, two-tone black-and-silver dashboard, plus supportive and comfortable seats and decent rear passenger room. The vehicle only comes in the Doublecab format most UK buyers will want. Take a seat in the back and of course, it's nothing like as comfortable as it is in the front, but a six-foot adult can easily sit behind a similarly-sized driver, though the low seating position does mean that they have to bunch their knees up a bit.
At the business end, you're faced with a cargo bed 475mm deep and 1,470mm in both length and width. In this area, you'd be able to take a payload of up to 1,045kg. Most rivals can better these figures but that, according to Fiat, doesn't tell the whole story. The brand points out that the stat that really matters to many operators is the one for combined carrying and towing capacity, an area in which this Fullback performs impressively. Combine the cargo area capacity with this model's prodigious braked towing capability of up to 3,100kg and you'll be able to lug up to 4,090kg - that's 77kgs more than an Isuzu D-Max and around 230kgs more than a Toyota HiLux or a Volkswagen Amarok.
As for running costs, well expect the combined cycle economy figure will be somewhere between 39mpg and 44mpg, depending on the variant you choose. The brand reckons this means that your Fullback will be able to travel up to 685 miles on a single tank, which gives it one of the longest ranges in its class.