X1 pricing starts from around £29,000 but most variants are sold in the £30,000-£35,000 bracket. The standard specification is pretty complete, running to include BMW's iDrive operating system with its high-resolution 8.8-inch colour display, a six-speaker audio system, plus a USB socket. Also standard are LED daytime driving lights, an automatic tailgate, front foglamps, remote-controlled central locking and keyless ignition, plus electric windows, electrically adjustable and heated exterior mirrors and a leather steering wheel adjustable for height and reach. Options across the range include a panoramic glass roof, a DAB radio, a larger control screen and a Head-up display.
The various 'SE', 'xLine', 'Sport' and 'M Sport' trim levels are differentiated by different colour grilles, side skirts and air intakes, as well as by various different kinds of sports seat. The 'M Sport version' comes equipped with upgraded M Sport suspension and the M Aerodynamics package. It also features Heated Front Seats, Folding Exterior Mirrors, Extended Lighting as well as Dakota Leather upholstery as standard. The front apron, side skirts, wheel arch trim, diffuser and cladding on the BMW X1 M Sport come in body colour. Particularly eye-catching are features such as air intakes for the newly designed bumper (with Air Curtain Technology) that are even larger than on the other model variants.