Though this DS 9 will most directly compete with cars like Audi's A4 and BMW's 3 Series, it's a little larger than saloons of that kind, being 4.93m long and 1.85m wide. It sits on the same stretched version of the EMP2 platform used by the DS 7 Crossback mid-sized SUV - and the Peugeot 508. There's slightly less of a 'Fastback' element to the sweeping silhouette than there is with the 508 - and a great deal more front end presence thanks to a large, diamond mesh chrome-effect grille. This is flanked by chrome headlamp detailing and vertical LED daytime running lights. In a nod to the original Sixties DS, there's also a bit of clever headlamps technology too, in the form of 'DS Active Vision' headlights, which have five separate automatic modes. Another reference to that earlier car comes in the form of unique 'comet-style' indicators at the top of the C-pillars. A chrome strip runs down the centre of the bonnet to the windscreen.
Inside, DS hopes to confirm this car's premium status with signature touches like a Nappa leather-stitched dashboard, 'watch strap'-style quilted leather upholstery, leather door handles and an alcantara headliner. The rear seats (like those at the front) can have heating, ventilation and massage functions and the fold-down centre armrest can be used as a control panel and a device charging bay. Plus, with a 2.9m wheelbase, there's plenty of room to stretch out - far more than you'd get in an A4, a C-Class or a 3 Series. Out back, there's a 510-litre boot in the conventionally-engined model; that figure will drop a bit with the PHEV version.