The original Puma was smaller than the Fiesta it was based on. This one's quite a lot bigger, its five-door SUV body being 46mm longer, 54mm higher and 71mm wider, plus the car has a 95mm longer wheelbase than the Fiesta. The headlights are high up on the bonnet (like the first Puma) and Ford says that the beady daytime running lights you get on 'St-Line' variants are a nod to a more modern Ford coupe, the GT supercar. Maybe.
Inside, it's less distinctive. The interior is much like you'd find in any modern Ford, related most closely of course to the Fiesta, with its simple design, SYNC3 infotainment system and relatively smart materials. You do get a few bespoke features, like a digital display for the dials and zip-up covers for the front and rear seats. These not only allow owners to mix and match patterns and colours, but also wash them should they need to: neat. We were impressed by the boot. At 456-litres, it's one of the very biggest trunks in the small SUV segment and is accessed by a powered hands-free tailgate. There's also an adjustable-height floor that can be folded back against the back seats.