Puma pricing reflects current figures at the upper end of the small SUV segment - which Ford feels justified in asking given this car's relatively sophisticated mild hybrid tech. To be specific, that means a starting point of around £25,000, with figures rising to around £32,500 at the top of the range. Trim levels are based around familiar 'Titanium' and 'ST-Line' badging, plus at the top of the range are 'ST-Line X', 'Vivid Ruby Edition' and 'ST-Line Vignale' variants before you get to the top 1.5-litre ST Performance model. Standard equipment on most models includes heated and massaging seats, a heated steering wheel, adaptive cruise control and a rear-view camera. The Puma is also the first vehicle in its segment to offer hands-free tailgate and Lumbar Massage Seat comfort and convenience technologies.
Advanced driver assistance technologies include Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring, for easier negotiation of highway and stop-start traffic. There's also a 'New Local Hazard Information' feature, which can inform the driver of hazardous situations in the road ahead before they become visible to the driver or vehicle sensors. And helping Puma drivers reverse with greater confidence, Ford's Blind Spot Information System (BLIS) with Cross Traffic Alert can provide a warning when reversing of vehicles that may soon be crossing behind them. The system can apply the brakes to avoid or mitigate the effects of collisions if drivers do not respond to warnings.