Prices start from just under £33,000, which gets you the base 39.2kWh Soul EV 'Urban'. You'll need around £39,000 for the 64kWh Soul EV 'Explore' variant. Even the 'Urban' comes well equipped, with 17-inch alloy wheels, LED headlights and a reversing camera, plus Adaptive Smart Cruise Control and an 8-inch centre touchscreen. 'Explore'-grade adds roof rails, an SUV styling pack, rear parking sensors, black leather upholstery, privacy glass and a larger 10.25-inch centre infotainment screen.
You also get plenty of safety tech across the range, including a head-up display, adaptive cruise control, lane-keeping assistance and blind spot monitoring. There are plenty of EV rivals in this part of the market, but most of them are unable to match this Soul's driving range. For a little less, there's Renault's ZOE or a Vauxhall Mokka Electric. A Nissan LEAF would cost quite a lot less too in its volume form, but you'd actually need that car in its uprated 62kWh 'e+' guise to match this Kia's driving range - a variant that costs from around £35,000.