Arona prices start at around £16,500 but expect most variants to sell in the same kind of £18,000 to £24,000 bracket common to the two leading small SUVs, Nissan's Juke and Renault's Captur. Trim levels are based around the usual 'SE', 'SE Technology', 'FR', 'FR Sport', 'XCELLENCE' and 'XCELLENCE Lux' SEAT spec options. The Spanish brand knows that the extent to which buyers will be able to personalise the Arona and make it their own will be important. Colour-wise, the car is divided into two: the lower body on the one hand, and the roof (plus the A- and C-pillars) on the other. The roof can be grey, black, orange or the same colour as the body. Globally, there are 68 possible colour combinations.
Key equipment features available as options or fitted to plusher models include Auto lights and wipers, a Keyless Entry and Start System, a rear camera, an 8-inch black panel centre-dash infotainment touchscreen, a Park Assistance System and a 'Connectivity Hub' which comes with a Wireless Phone Charger and a GSM signal amplifier. Safety spec will also be crucial to sales interest in this car, so the Arona gets all the latest camera-driven tech, including the brand's 'Front Assist' autonomous braking system, 'Blind Spot Detection' (which stops you from pulling out to overtake when there's a vehicle in your blindspot) and 'Rear Traffic Alert' (which warns you of approaching vehicles if you're reversing out from a space). Other features available include Adaptive Cruise Control, Hill Hold control, a Tiredness Recognition System and Multi-Collision Braking.