This will be easily the most expensive smart model ever made. The brand says that it wants to pitch this model against cars like Volkswagen's ID 3, which means that you can expect a starting price of around £36,000. Other target models include fashion-led small SUVs like the Kia Niro and the DS 3. Smart doesn't have any solus UK dealerships. There are currently around 35 Mercedes-Benz franchises in the UK that also sell smart models, where the brand occupies its own separate space in the showroom with a dedicated smart sales person on hand.
To start with, smart in the UK is selling 100 'Launch Edition' models. Each of these gets a 'Halo Roof' featuring an intricate chequered pattern, plus 19-inch 'Prism' alloy wheels, exclusive interior trim colours and a two-tone leather interior. Also included are matrix LED headlamps, a 13-speaker Beats audio system, adaptive cruise control, a fully automated parking system and wireless smartphone charging. In the main range, there are 'Pro+' versions (from around £36,000), 'Premium' variants (from around £39,000) and 'BRABUS' models (from around £43,500).
On all smart #1 variants, as standard, there's lots of media connectivity, courtesy of a central 12.8-inch touchscreen which is fully customisable and provides an interface for an avatar that responds to speech commands - from launch a fox, but other characters will be added. There's also a 9.2-inch full HD digital instrument binnacle. Top models get a Head-up display; and an innovative 'Halo roof' which makes the interior feel airy and spacious. Safety provision include seven airbags. And you can also specify an 'Advanced Driver Assistance' system package, which gives Adaptive Cruise Control with stop and go, Lane keep assist, Blind Spot Monitoring, Highway and Traffic Jam Assist, Adaptive High Beam headlights and automatic parking.