Prices start at around £35,000 for the entry-level D4 diesel or T4 petrol models. Figures elsewhere in the range swell up towards the £50,000 mark, as you'd expect from a car in this class aiming to go up alongside full-sized executive segment rivals like BMW's 5 Series, Audi's A6, Mercedes' E-Class, Jaguar's XF and the Lexus GS.
Top models can be ordered with features like 21-inch alloy wheels and powered, heated and ventilated seats trimmed in Nappa leather. Inside, the tablet-like touch screen in the centre console drives the minor controls and a whole host of Internet-based products and services. Audio services in the plushest variants come courtesy of a monster Bowers & Wilkins stereo. The electronically controlled air suspension has choice of five modes, including one where the driver is free to tailor the settings to his or her personal taste.
S90 safety gear includes a run off-road protection package which tightens seatbelts and activates energy-absorbing technology in the seats when the car detects challenging terrain ahead. Another system is the auto-braking feature, which cuts in if a driver pulls out in front of on coming traffic. Plus the S90 also introduces a world-first - large animal detection - a system capable of detecting large animals such as elk, horses or moose, night or day. All these safety systems aim to bring Volvo closer to its vision of nobody being seriously injured or killed in any of its vehicles by 2020.