If you like the idea of this Plug-in Hybrid 4WD Tonale model, there's a £6,000 premium to pay for it, which means asking prices starting at around £46,000 for 'Ti' trim; there's £2,500 more to pay for 'Veloce'-spec. That's a fair old wedge, but importantly it does get you 4WD. Remember that you'll be stuck with front-wheel drive if you go for PHEV versions of the Mercedes GLA and Audi Q3 (which cost only a little less with comparable trim); or indeed if you go for the Volvo XC40 (which nevertheless costs around £5,000 more than this Alfa in comparable Recharge T5 form). Again, an equivalent CUPRA Formentor e-Hybrid is much cheaper than a Tonale (around £40,000 in comparable 'V2' form), but that Spanish contender is only front-driven too.
A better comparison to make if you've an eye out for Tonale Plug-in alternatives is with the PHEV version of BMW X1, which in all-wheel-driven xDrive30e form, costs much the same as this Alfa but gives you more power but less equipment; your call. A Jaguar E-PACE PHEV has 4WD too (and again, more power than this Alfa), but one of those is much pricier - around £60,000 for that rather inefficient little Jag in equivalent P400e guise: not tempting.
If you've decided that it is a Tonale that you really want, you'll be pleased by the generous equipment levels. 'Veloce' variants add adaptive damping and gorgeous aluminium shift paddles.