The 330e now comes in both saloon and Touring estate guises, plus there's a choice of either rear-driven or 4x4 xDrive formats. You get four trim levels to choose from - 'SE', 'Sport', 'M Sport' and 'M Sport Pro Edition'. Prices start at around £40,000 and rise to around £50,000. As with all Plug-in hybrids, you have to have automatic transmission. The xDrive set-up commands an extra premium of around £1,500. There's a premium of £1,500 for this Touring estate body style. Key rivals include include two models from Mercedes (the C300e and the CLA 250e), the Volvo S60 T8 Plug-in Hybrid and, if you're prepared to compromise on a premium badge in return for a bit of extra space, the Volkswagen Passat GTE and the Skoda Superb iV.
Even base 'SE' trim gets you plenty of kit that previously you'd have had to pay extra for on a 3 Series - things like Adaptive full-LED headlamps, a Parking Assistant that automatically steers you into spaces, a reversing camera, acoustic side glass and 3-Zone air conditioning that allows rear passengers to set their own climate. BMW has even standardised its lovely 'Welcome Light Carpet' that illuminates the ground around the front doors when you get into the car or step out of it at night.