Interestingly for an unknown brand, BYD isn't looking to substantially undercut its main competitors on price. Atto 3 pricing starts at around £36,500 for the base-spec 'Active' variant. You'll need around £37,000 for mid-range 'Comfort'-spec; and about £39,000 for top 'Design' trim. As we told you in our 'Driving' section, all versions are based around the same powertrain combination of a 60.5kWh battery and 201bhp motor. You order online, but all purchases go through the brand's UK dealer network, currently 30-strong.
BYD's big market advantage is that, unlike other brands, it makes all its EV drivetrain components itself: batteries, motors, control units, semiconductors - the lot. Which is why instead of waiting months for your car, as is currently the case with EVs from some other brands in this segment, an Atto 3 can be with you in no more than a couple of weeks.
And it'll be very well equipped. Even base 'Active' spec gives you quite a lot. There are 18-inch wheels, LED automatic headlights with High Beam Assist, LED tail lamps, roof rails, a panoramic electric sunroof, a heat pump and metallic paint. Parking is aided by camera and all-round sensors and you get adaptive cruise control with an intelligent speed limiter.
Inside, even with base active spec, there's vegan leather upholstery, with power adjustment and heating for the front seats. Plus multi-colour ambient lighting, a wireless charging mat and a 5-inch TFT LCD instrument panel. Media connectivity is taken care of by a 12.8-inch 'Electric rotary touchscreen', with voice control, an 8-speaker DAB audio system, 4G Internet access and the company's 'BYD DiLink' suite of media systems. There's also an 8-year 'Cloud service' that gives you 1.5Gb of data per month for free for the first two years. And you get a useful 'Vehicle-to-Load' function so that you can charge things like lap tops and power tools from the vehicle.
Mid-range 'Comfort'-spec is the same, except that the base version's feeble 7kW on-board charger is raised to 11kW status. Top 'Design' trim doesn't get you much extra apart from a larger 15.6-inch version of the 'Electric rotary touchscreen', an air purification system and a bit of extra ambient lighting. All Atto 3 models get the same extremely high standard of safety kit. There's a 'Forward Collision Warning' system with 'Automatic Emergency Braking', 'Rear Collision Warning', Rear Cross Traffic Alert', 'Lane Keep Assistance', 'Lane Change Assist', 'Emergency Lane Keep', 'Traffic Sign Recognition' and a full suite of airbags, including a front centre airbag. We said there was a lot.