The EX90 badge might sound like a chemical formula but the pricing sounds very SUVIP. And is predictably expensive, with two versions initially available, both only offered with top 'Ultra' trim. The base Twin Motor model is priced from £96,255 (or from £1,599 a month on subscription). The faster Twin Motor 'Performance' model costs £100,555 - or £1,669 a month. Future lower-powered versions will be pitched at around the £75,000 mark. For reference, the closely related Polestar 3 (a five rather than a seven-seater) is priced from around £80,000, but that's for models without the 'Lidar' safety sensor package, which Polestar charges extra for.
Still, you get an awful lot for that - certainly in terms of media connectivity thanks to a combination of Snapdragon computing power and the 'Unreal Engine 5 graphics' tech lately used by the gaming industry. Infotainment benefits from over-the-air updates and is based on an evolution of the company's Google software. It includes a variety of Google apps and offers 5G connectivity, along with the usual wireless 'Apple CarPlay' and 'Android Auto' compatibility. There's a thumping Bowers and Wilkins Dolby Atmos-enabled stereo system. And customers will be able to open their EX90 from their smartphone using a digital key.
Away from media stuff, 'Ultra' trim gets you air suspension, a panoramic glass roof, 4-Zone climate control, a cabin air purifier, soft-close doors, pixel LED headlights, a driver attention monitor and the 'Lidar' camera and sensor system we've talked about elsewhere in this review. You might hope for leather upholstery from a car of this price, but that wouldn't be very eco-friendly, so instead the seats are clad in recycled fabric.