The Stellantis Group's DS premium brand has yet to gain much traction in the UK. Here's where that has to change, with this car, the second generation DS 4.
A quick DS history to start with. The brand launched in stand-alone form in 2015, mostly re-badging sportier Citroens until it could launch its own design, the DS 7 Crossback SUV, in 2017. Since then, we've had the first generation DS 4 model, which sold between 2015 and 2019 and which almost nobody bought. Then the small but rather curious-looking DS 3 Crossback. Followed more recently by the even rarer DS 9 upper mid-sized saloon. Nothing though, to really get people talking. But this second generation DS 4 just might.
Surprisingly, for the time being anyway, DS isn't making a slightly larger compact SUV than the DS 3 Crossback. Which means that this DS 4, though really a compact premium hatch taking on the Audi A3 Sportback, the BMW 1 Series and the Mercedes A-Class, must also try and appeal to people who might want a compact premium SUV like, say, an Audi Q3, a BMW X1 or a Mercedes GLA. That's a lot to ask - from a car with a lot to prove. Can it deliver?