The Transit Courier is priced in the £12,500 to £15,500 bracket (excluding VAT). It competes directly with small city van models like the Citroen Nemo, the Peugeot Bipper and the Fiat Fiorino, all of which cost similar money. Ford has targeted owner-drivers with plusher 'Sport' and 'Limited' variants at the top of the range.
Luxury options include a voice-activated in-car connectivity system, a Rear View Camera, Easy Fuel, Speed Limiter and standard ESC (Electronic Stability Control), plus a class-leading variety of safety features. Perhaps the neatest optional touch though is the clever 'Ford SYNC 3 with Emergency Assistance' set-up. Through this, you can work MP3 players, Bluetooth-enabled 'phones and access USB drives with voice commands, plus get text-to-speak messaging. Most importantly, the system automatically calls the emergency services in accidents where the airbags are triggered.