The Velar is aimed at the upper end of the mid-sized luxury SUV market. In other words, it targets the £50,000 price bracket where upper-spec versions of cars like Audi's Q5 and Mercedes' GLC attempt to do battle with desirable sporting contenders like Porsche's Macan and BMW's X6. Prices start at around £45,000 and range up to just over £50,000 with base trim. Trim-wise, the Velar and Velar R-Dynamic model range includes Standard, 'S', 'SE', 'R-Dynamic' and 'HSE' variants. A key showroom selling point will be the 'Touch Pro Duo' centre-dash infotainment system, the full version of which is standard providing you avoid entry-level trim and is designed to keep you fully connected, its 'Micro SIM 4G' connectivity enabling a host of features, functions and location-based services that should make every journey easier, more enjoyable and more relaxing.
For example, there's an online search system that helps you find difficult destinations, and the system can also tell you if you have enough fuel to complete the journey you're on. As you'd expect, the options list is littered with high-end options. The gesture-controlled power tailgate, for example, makes loading bulky or heavy objects into the luggage compartment easier and more convenient. Another innovative feature designed to make life easier is Land Rover's 'Activity Key' - a waterproof, shockproof wristband with integrated transponder - which allows customers to enjoy sports and outdoor pursuits such as running, cycling or kayaking without having to carry the standard key fob.